Profile of Jen Underwood

Impact Analytix

News & Commentary Posts: 18

Jen Underwood, founder of Impact Analytix, LLC, is a recognized analytics industry expert. She has a unique blend of product management, design and over 20 years of "hands-on" development of data warehouses, reporting, visualization and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member.

In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research.

Jen has a Bachelor of Business Administration - Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science - Data Mining from the University of California, San Diego.

Articles by Jen Underwood

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Beat the Odds: How to Conquer Common AI Challenges

8/19/2019
Some of the keys to success with an AI implementation may seem basic, but they really can make a difference.
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Planning a Trustworthy Citizen Data Science Initiative

2/25/2019
Once organizations accept that citizen data science is inevitable, it's time to ensure that it's implemented responsibly.
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Stop Talking Gobbledygook to the Business

8/29/2018
For all of the promise that AI and machine learning have for an enterprise, you won't realize the technology's potential if data scientists blather in data science speak.
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My Algorithm is Better than Yours

3/28/2018
New tools allow business users -- not just data scientists -- to leverage algorithms and venture into machine learning. But, handle with care because the choice of bad data means bad results.
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Don’t Lift and Shift Big Data Analytics, Lift and Optimize

2/26/2018
Advancing through the digital era with a greater use of self-service analytics doesn't mean that you have to trash proven analytics tools and techniques.
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Affective Analytics and the Human Emotional Experience

1/24/2018
Whether you are happy, grumpy, excited, or sad, a computer wants to know and can initiate affective analytics.
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How Innovation is Changing the Analytics Landscape

12/19/2017
The collision of emerging technologies and new enterprise strategies is bringing dramatic change to the world of analytics.
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How to Break into an Analytics Career

11/20/2017
Are you ready to take the leap into an analytics career? Here are some keys to getting started.
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Automated Machine Learning Drives Intelligent Business

10/30/2017
Even as enterprises explore how artificial intelligence can help their organizations and people discuss the relationship between humans and software, automated machine learning tools continue to simplify deployment across all layers.
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Artificial Intelligence Today: Time to Act

10/5/2017
The AI and advanced analytics conversation has risen all the way to C-suite. The time has come to act. Jump on the AI train soon or you will be left behind.
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Hurricanes: Risk Analytics in a World of Uncertainty

9/7/2017
The already-devastating hurricane season highlights the need for predictive analytical models that account for exceptional events.
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We're Entering a New Era of Augmented Analytics

8/9/2017
The next step in analytics -- augmented analytics -- brings automation and new degrees of insight into an analytics initiative.
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What Analytics Pros Need to Know about GDPR

7/26/2017
Understanding the EU's GDPR guidelines is valuable knowledge for anyone in a data related profession.
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Tips for Estimating Cloud BI Implementation Costs

7/6/2017
There can be some nasty budget surprises in what seems like a simple, low-priced, SaaS business intelligence offering designed for non-technical users.
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New Tech Humanizing Analytics for the Masses

6/2/2017
We have entered the immersive age, where machines are controlled with human gestures and voice, and the concept presents an exciting future for analytics.
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Accelerate Action with Real-time Analytics

4/27/2017
Improvements in the technology and adoption of new data concepts are enabling more enterprises to take the leap into real-time analytics.
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Get Ready for the Analytics Bot Invasion

4/4/2017
Bots are carving out a new role in analytics, utilizing natural language generation to address questions raised by business people and consumers.
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Top 10 Must Have Self-Service BI Governance Capabilities

2/23/2017
If self-service business intelligence initiatives are on your agenda, follow these 10 best practices for ensuring proper governance.
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