Lauren Tucker - Authors & Columnists - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Author
 Lauren Tucker

Profile of Lauren Tucker

PhD & CEO, Cooler Heads Intelligence
News & Commentary Posts: 1

Dr. Lauren Tucker, CEO, and founder of Cooler Heads Intelligence, is a strategist, a data scientist, writer, and presenter who's passion is making the power of predictive analytics accessible: First, as a tool for mid-market companies, and second as an exciting and rewarding career path for people of women and people of color. As the Director of Decision Sciences at The Martin Agency in Richmond, Virginia, Dr. Tucker developed an innovative approach to advanced analytics and marketing intelligence. Her approach, "data plus human knowledge equals better choices and smarter decisions" enabled clients to access the power of predictive analytics without having "prefect" data. This approach inspired the creation of Cooler Heads Intelligence and enabled companies like Kraft, BFGoodrich, SunLife Financial, Penske Transportation Services and TIAA CREF, to take the mystery, but not the magic, out of marketing planning and investment.

Articles by Lauren Tucker
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
The Best Way to Get Started with Data Analytics
John Edwards, Technology Journalist & Author,  7/8/2020
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll