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Author

Profile of Matt Ridings

News & Commentary Posts: 4

Matt Ridings is the Co-Founder & CEO of SideraWorks, a management consultancy focused on social business transformation. He is a business strategist, keynote speaker, executive facilitator, and writer. A new book -- Creating Gravity: Designing An Organization That Attracts -- is slated for a 2013 release with his co-author Amber Naslund. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels. He has advised organizations in digital and organizational strategies since 1994 including large established brands such as Levi's, Cisco, and British Airways as well as helping to launch new ones like JetBlue and RedSpark. Prior to SideraWorks he worked as either owner or Partner in three ventures, including building out a 300+ person consultancy.

Articles by Matt Ridings

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Driving The Social Media Pickup Truck

1/11/2013
A truck is just a truck. It's where you take it that makes the difference.
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Social Media: Get Out Of Your Comfort Zone

12/18/2012
Before you get too deep into social business strategy, look at how comfortable your organization and its leaders are with the world of social media.
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Social Leaders Get Teams Past The Velvet Rope

11/20/2012
Employees with good ideas for business should be encouraged, not held back by roles. Social collaboration can help.
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Social Business Success Requires Looking Inward

10/23/2012
Focus as much energy on how your employees, partners, and shareholders experience your business as you do your existing and prospective customers.
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The State of IT & Cybersecurity Operations 2020

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