SAP's Extreme Makeover: 4 Key Changes
11/19/2013SAP's marketing machine vies to give the company formerly known as "that German ERP vendor" a whole new identity. Here's what customers should know.
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Thomas Wailgum is VP of Media and Communications at the Americas' SAP Users' Group (ASUG), the world's largest independent SAP user group with 140,000 members. He's been covering SAP for a decade or so and tweets about SAP and the enterprise software market via @twailgum.