Apple TV: Is It The Next Big Developer Platform? - InformationWeek

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Apple TV: Is It The Next Big Developer Platform?
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larryloeb
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larryloeb,
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9/21/2015 | 6:21:38 AM
Re: Content
Well, I don't know much about the LA media scene, so I will accept your view.

I still think that all local media wins when the cable guys get hosed. 

Local advertisers will realize adblockers dont work on the radio....
larryloeb
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larryloeb,
User Rank: Author
9/20/2015 | 6:36:02 PM
Re: Content
News can be very much skewed by how it is presented, as you well know.

Local news for cordcutters can cone from radio or newspapers, the old-school media. I wonder if all the cordcutting will aid them in seeking relevance.

What do you think?
larryloeb
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larryloeb,
User Rank: Author
9/19/2015 | 7:52:57 PM
Re: Content
Yeah, cordcutters are scaring the cable companies.

I think they keep hoping people won't figure out how to do it, while still keeping their local news stations.

Would you give up local news and just go national?

 
larryloeb
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larryloeb,
User Rank: Author
9/13/2015 | 12:07:45 PM
Re: Content
Cable providers cut their own throats when they became de facto ISPs.

Cable packages will die when the cable guys figure out they can make more money by providing raw bandwidth than by providing the content that goes on it. Sort of what GoogleFiber is starting to do right now.

When the cable guys get it, the content providers will not be able to suck money from them the way they do now. Then, providers might be ready to deal with the Neflixes and AppleTV channel types.
larryloeb
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larryloeb,
User Rank: Author
9/11/2015 | 6:58:28 PM
Re: Content
Let me connect some dots here. Bear with me.

tvOS is a variant of iOS9. iOS9 introduces content blocking APIs for browsers.

Content blocking won't be enabled for apps.

One of the jarring (to me) app demos at the event was for Gilt, a shopping service. It was a catalog displayed on the TV.

Apps will be the only way advertisers will be able to, in the future, assure their ads will be displayed on Apple devices when they are connected to the internet.

Apps will be the way Apple tries to control what ads will be displayed, even potentially on TV content. Satellite TVs already use these kinds of hoppers.

Apple is trying to disrupt TV in the way it is trying to disrupt the entire web.

I'm not sure I want to let them have this sort of power.

 


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