re: Why Eloqua Has the Right Stuff
It's nice that Eloqua is working so hard on this social integration, but having used four "marketing automation" systems over the course of my career I have to say that Eloqua's offering around creating and delivering e-mails is severely lacking. Its reporting capabilities are great, probably the best I've used, and it's admirable that they identify the real need to provide actionable analytics and rope in social media, as those are certainly going to be necessary for campaigns going forward. However, a less clunky interface, as well as more consistent performance, would be every bit an improvement and help users by not forcing them to spend as much time on delivery troubleshooting and more time on great content.
Insurance & Technology