Ads Built By Algorithm
Persado contends its machine learning system can produce better direct response ads than human ad copywriter.
Big Data: 6 Real-Life Business Cases
Better data analysis enables companies to optimize everything in the value chain -- from sales to order delivery, to optimal store hours. Here are six examples of how major enterprises are using data to improve their business models.
Jony Ive Promoted To Chief Design Officer At Apple
Jony Ive, the design genius behind Apple's most iconic products, including the MacBook, iPhone, and Apple Watch, gets a promotion to chief design officer. What does it mean for the rest of the company?
Big Data: The Interdisciplinary Vortex
Big data analytics requires companies to operate outside departmental boundaries, and sometimes beyond the spheres of their expertise, to find solutions to certain challenges.
8 Reasons IT Pros Hate The Cloud
We sense a simmering level of vitriol whenever we speak with IT professionals about the cloud in our daily conversations, at industry conferences, and in other settings. Here's why.
Bots Outpace Humans Online: Study
Humans were responsible for only 41% of network traffic monitored by Distil Networks; bots made up the rest. What does this mean for your applications?
Driverless Cars, AI, Robots: Why CIOs Should Care
Everybody loves to talk about a future filled with driverless cars, robots to tend to our every need, and artificial intelligence that can solve our problems. But does it all really matter for CIOs?
How Corporate Culture Impedes Data Innovation
BI and big data analytics tools are getting more sophisticated and comprehensive. Yet, some organizations are failing to derive full value from their data because their corporate cultures do not reflect a data-driven mindset. Here are the common cultural challenges standing in the way of big data innovation.
8 Reasons The PC Is Not Dead
Now that phablets have essentially cannibalized the tablet market, the personal computer has a chance to make a dramatic comeback. Here's why.