Profile of Lisa MorganFreelance Writer
News & Commentary Posts: 240
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in May 2015
Better data analysis enables companies to optimize everything in the value chain -- from sales to order delivery, to optimal store hours. Here are six examples of how major enterprises are using data to improve their business models.
Big data analytics requires companies to operate outside departmental boundaries, and sometimes beyond the spheres of their expertise, to find solutions to certain challenges.
Learn what traits to look for in data-savvy movers and shakers, from data scientists and business analysts to executives, managers, and even employees.
BI and big data analytics tools are getting more sophisticated and comprehensive. Yet, some organizations are failing to derive full value from their data because their corporate cultures do not reflect a data-driven mindset. Here are the common cultural challenges standing in the way of big data innovation.
Data-driven companies share characteristics that enable them to achieve more with their data than others in their industries. We reveal what separates the masters from the wannabes.