HP Unveils In-Store Customer Kiosk - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

HP Unveils In-Store Customer Kiosk

The experimental Retail Store Assistant is billed as a more effective marketing tool than mailings and other types of traditional promotions.

Hewlett-Packard has unveiled a prototype of an in-store kiosk that taps into a retailers' customer and product information systems to offer people a personalized shopping experience that could boost sales.

HP Labs showed off the experimental Retail Store Assistant this week as a more effective marketing tool than mailings and other types of traditional promotions.

"About 99% of all junk mail is thrown out because it doesn't offer anything people want," Mohamed Dekhil, manager of retail applications at HP Labs, said in a statement. "With the Retail Store Assistant, you get information and offers only about the things that you actually want and you get it when you enter the store, instead of having to remember to bring lists and coupons with you."

By swiping a loyalty card, or typing in a telephone number, grocery shoppers, for example, could get a personalized list of products they bought in the past that are currently on sale They could also get coupons, and even a map to where items can be found in the store. The system would draw the information from a retailer's IT systems for managing inventory, sales, and customer data.

People are more likely to buy when they're already in the store, so it makes sense to maximize marketing through an in-store system, Dekhil said. Other information the kiosk could provide includes third-party review of products, and price and availability of products. The system's printing technology could be used to produce bar codes on coupons that a clerk can scan to automatically deduct the correct amount. The latter feature would also eliminate coupon fraud.

The Retail Store Assistant, which was unveiled at HP Labs in Palo Alto, Calif., can provide information in text, audio, or video. The system is also capable of providing a customized, full-color printouts. The prototype is not currently being tested in any commercial location.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll