Use Facebook Apps To Woo Customers: 6 Examples - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management
News
2/8/2012
03:07 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Use Facebook Apps To Woo Customers: 6 Examples

Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples.
Previous
1 of 7
Next


With more than 600 million users (and counting) and a planned IPO that values the company at many billions of dollars, Facebook is clearly more than just a place for individuals to post cute cat videos or update their friends with the latest George Takei wisdom. Businesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, engage new and existing customers, increase their fan base, and drive brand awareness. Apps built on the Facebook platform can integrate with many aspects of Facebook, including the News Feed and Notifications. Also available to apps on Facebook are Social Plugins, the Graph API, and Platform Dialogs. In addition, Facebook recently announced that it was approving more than 60 new apps that take advantage of a more talkative version of the Open Graph API.

Whether your business builds its own apps, uses an existing app, or works through an agency to beef up presence, customization of Facebook pages can yield significant benefits in terms of existing customer satisfaction and new customer acquisition, as well as brand awareness. In this slideshow, we take a look at some of the campaigns organizations have launched leveraging Facebook. If your organization would like to share a Facebook success story, send me an email.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
SergioG460
50%
50%
SergioG460,
User Rank: Apprentice
6/7/2013 | 3:14:47 PM
re: Use Facebook Apps To Woo Customers: 6 Examples
Excellent tips. It is important to have the right tools. I recommend you Trisocial ( http://www.trisocial.com ) they have an extensive suite of apps to customize the fanpages and to do contests and promotions. regards!
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll